• Platform 2.0: The Next Generation Tuesday, March 27, 2007 - 09:00AM to 05:00PM
    Network Meeting Center 5201 Great America Parkway
    Santa Clara, CA 95054
    Main Event Series

Platform 2.0: The Next Generation



  • An Application Platforms Conference

    Pre-registration is closed.
    Please register at the door.


    Program Overview

    We are at a time where a new paradigm for application development is taking hold. Traditionally, developers created computer programs that ran on top of computer operating systems, such as DOS, Windows, Mac, Unix/Linux and mainframes. Then, along with the Internet, came web applications written on top of application servers such as CGI, Cold Fusion, PHP, JSP, ASP.NET and recently RoR. All of these programs and web applications require a programmer who knows how to write computer code to create the features desired for the application.

    Now, a new generation of platforms are emerging that help companies better connect people, processes, and information to drive business results. Bloggers can add donate buttons, Myspace users can list their favorite bands, a wiki user can create a new wiki page; and to do this no knowledge of programming is required at all. The average user can add power features to their applications themselves.


    Who should attend the conference?

    • Software developers and Architects
    • Investors
    • Entrepreneurs, Business Strategists, Product Managers

    For everyone else it would be a great time to learn the existing technologies and network with the great people behind it.


    Why Should You Care?

    The SDForum Platform 2.0: The Next Generation will explore these new application paradigms, the new resources available, and the users who are creating them. Join us as we take an in-depth technical look of various new platforms and business opportunities.


    8:30 – 9:00am Registration/Continental Breakfast

    9:00 – 9:30am Keynote
    Charles Fitzgerald
    , GM of Platform Strategy, Microsoft
    Software + Service = The New Platform World

    9:30 – 10:30am Application Platforms Ecosystem Panel
    Moderator: Dave Nielsen, Director of Partner Programs, StrikeIron

    Richard Probst VP Platform Ecosystem Group, SAP
    Adam Gross, VP of Developer Marketing, Salesforce.com
    Adam Sah, Architect Google Gadgets, Google

    10:30 – 10:45am Break

    10:45- 11:15am Demos
    Jeff Nolan, CEO, Teqlo

    11:15 – 11:45am Demos
    Jeff Barr, Senior Web Services Evangelist, Amazon

    11:45 – 1:00pm Lunch and "Speed Demos"
    Connect with bleeding edge companies, see their demos during the lunch break

    1:00 – 1:30pm Demos
    Maciej Ceglowski, Software Engineer, Yahoo Pipes

    1:30 – 2:00pm Demos
    Rod Smith, VP of Internet Emerging Technology,IBM

    2:00 – 2:15pm Break

    2:15 – 2:45pm Demos
    Luis Polanco, Sr Apollo Product Manager Adobe Apollo

    2:45 – 3:15pm Company Jam
    Foldier Inc.

    3:15 – 4:15pm Investment Trends Panel
    Moderator: Brian Goncher Relationship Manager, Deloitte

    Mitchell Kertzman, Partner, Hummer Winbald
    Tom Cole, General Partner, Trinity Ventures
    Gary Little, General Partner, Morganthaler Ventures
    Ray Wu, New Business Ventures, Hewlett-Packard

    4:15 — 4:45pm Keynote
    Ian Murdock, Operating Platforms Officer, Sun Microsystems



    Network Meeting Center

    5201 Great America Parkway

    Santa Clara, CA 95054



    $75 SDForum Members

    $99 Non- Membersprices


    Sponsors and Partners

    Silver Sponsor: 


    IBM, Microsoft, SAP, Sun Microsystems

    Pre-registration is closed.
    Please register at the door.