Main Event - What Payment Could Become
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Though mobile payment is not new and is actually widespread internationally, it continues to see remarkable growth. Payment continues to evolve; especially through the use of smartphones, which may one day displace credit and debit cards- the way plastic did to cash- as the payment method of choice. In-store mobile payments rose crazily last year, card readers are building up real scale, and mobile payments as part of mobile commerce is also rising. The biggest game changers so far in these areas have been--no surprise—entrepreneurs (i.e. Square); who are envisioning a society moving towards a cashless future, with the use of smartphones becoming the standard method of payment.
· Will apps for coupons and loyalty passes or those that are store specific (ex. Starbucks, Target) continue to be a trend, as people increasingly find it more convenient to pull out their phone rather than their wallet?
· Is it more ideal to equip phones with devices to take credit cards, as companies like Square and GoPayment have, rather than try to displace plastic?
· More smartphone makers are including NFC (near-field communication) chips in smartphones and other technologies to allow for contactless payment, but retailers and average shoppers have been slower to adopt them. Will this be the year that mobile payment using NFC takes off, as consumers are getting more comfortable paying with their smartphones?
· How are security concerns addressed; as there is a move to cloud storage for consumer data?
Come hear our panel of lively experts discuss answers to these questions and more as we try to figure out what mobile payment could become...
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Agenda:6:00 pm - 7:00 pm Networking and hors d’oeuvres7:00 pm - 8:15 pm Panel discussion and Q&A8:15 pm - 8:30 pm Additional networkingPricing: SVForum Members: FREE General Public: $49.00