• Launch that Product! Wednesday, April 10, 2002 - 08:30AM
    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113
    Main Event Series

Launch that Product!



  • A creative look at Sales and Marketing Strategies for new products; problem solving that gets results!


    Kathleen Gilligan (bio), Sales & Management Consulting

    What are the key items a business should know when launching a new product? Save time and money by preparing while you're still developing. Learn what strategies and plans you should make as you get ready to bring your product to market. This seminar takes a sales and marketing point of view of the product, focusing on customers, the sales plan, marketing tools and organizational readiness.

    From this seminar, you will take away these key concepts:

    • Customer profiling - defining who wants your product and why
    • Sales models - creating a strategy for who sells your product
    • Marketing strategies - identifying when to think about advertising and PR programs
    • Readiness metrics - defining milestones for the product, your sales, and the entire organization

    This seminar is specifically designed for startups and small companies who plan to launch a product in the next 12 months. Join Kathleen Gilligan as she shares her years of expertise to make your product launch a success.

    Speaker Bio


    Kathleen Gilligan, Sales & Management Consulting

    Kathleen Gilligan has eighteen years of management experience in sales, communications, and training. Her strengths are problem solving and getting results in both domestic and international organizations. She has run sales regions, led a worldwide restructuring program for a 2000-employee organization, and delivered new hire and sales training programs globally to hundreds of attendees. She has worked extensively in Europe and Asia as well as throughout the United States.

    Event Logistics


    8:30am-9:00am Registration/Networking/Continental breakfast

    9:00am-11:30am Interactive Seminar



    SDForum Center

    111 W. Saint John, Suite 200

    San Jose, CA 95113


    Seminar Track

    Sales and Marketing, Startup Stage Businesses


    Cost (Continental Breakfast included)

    $30 SDForum and SVASE Members

    $60 Non-Members

    Pre-registration unavailable. Please register at the door.