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Cash Management to Cash Generation: Tactical Survival Tips

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$60.00
$30.00

Description

  • Is it possible to generate revenue with a beta product? How about retaining employees without costly perks? Both revenue generation and expense control will have significant impact on your valuation and credibility. Come hear tips from an experienced CFO and a VP of Sales/Bus. Dev.

    Register now for this event
     

    Speakers

    Matt Franklin, (Bio), Partner, CFO Connection
    Karae Lisle, (Bio) Principal, Wellbourne International

    Is it possible to generate revenue with a beta product? How about retaining employees and keeping morale high, without that ping-pong table and plethora of cold sodas? Both revenue generation and expense control will have significant impact on your company's valuation and credibility with the investment community. Consider these tips from an experienced CFO and a VP of Sales and Business Development.

    Come learn several proven techniques for creative expense control and innovative revenue generation. These tips fold into a strategy for raising equity funding, building a referenceable client base, or attracting strong business partners, even in this economy!

    Stretch your dollars and get maximum use of the money you do spend. Get answers to these questions, and more...

    • How do I utilize equity to get farther with consultants; how much should I give and under what terms?
    • How do we setup best of practice expense authorization controls
    • How do I strategically choose payments to vendors; can I get the terms favorable to me?

    Keep product development in the forefront while generating revenue. Learn how to:

    • Begin a dialogue with qualified customers early - Identify Hot Buttons
    • Focus on primary functionality to address Hot Buttons - Release solutions earlier
    • Ask the Order - If you provide value, don't shy away from asking early clients to pay

     

    Speaker Bio

    Anchor

    Matt Franklin's Bio

    Mr. Franklin has served in a broad range of capacities for several early stage companies. Most recently, he held the initial financial position for ACLARA BioSciences, Inc., a public "lab-on-a-chip" technology company that had one of the most successful IPO's in biotech history raising over $200 million.

    While at ACLARA, he oversaw finance, accounting, administration, HR, facilities & IT. During a three-year period he assisted in raising over $40 million dollars of venture capital, corporate partnerships, government grants and debt financing. More...

    Speaker Bio

    Anchor

    Karae Lisle's Bio

    Karae Lisle, a Wellbourne Principal, brings 17 years of success in emerging growth, high-tech firms. From her hands-on management style, and strong business acumen, combined with an early understanding and experience with technology. Ms. Lisle has successfully worked with over 20 clients in Silicon Valley and abroad. An Information Systems undergraduate degree, lead her down a path of technical support role with Burroughs, and then on to four high-tech start-ups in Atlanta, where she created a track record, as a results–oriented entrepreneur, building several direct sales/business development teams from ground zero to success.

    An MBA from Harvard Business School provided Karae the academic foundation to lead startups from idea stage to a profitable, well-run business.

    Event Logistics

    Agenda

    6:30-7:00pm Registration/Networking/Light snacks
    7:00-9:00pm Interactive Seminar
     

    Location

    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113

     

    Seminar Track

    Business Planning; Startup Stage Businesses

    Registration

    Cost (Includes Light Snacks)
    $30 SDForum & SVASE Members
    $60 Non-Members

    To register by phone or use a coupon, please call 408-494-8378.
    To register on line, visit the link below.