Business Planning & Market Assessment



  • Get the quick & dirty (and more comprehensive) methods on formulating business models and plans.

    Tracy Weatherby, Founder, Active Ingredient

    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    8:30-9:00am Registration/Networking/Continental breakfast
    9:00-11:30am Seminar

    What is your business model and how realistic is your forecast? How will you market and distribute your product? Tracy Weatherby will lead an interactive seminar covering strategies for getting the best answers to these questions - from quick & dirty to more comprehensive methods. In addition, time will be spent on how to integrate these elements into a readable, fundable business plan. This seminar is designed for those who are new to business planning or who want to review the basics of how to put together a good business plan.

    True business planning starts with a comprehensive market assessment. Do you know the true size of your market and how it is segmented? Which customers are you focusing on and have you validated your product concept with these customers? What is the competition doing and how will your product be positioned against them?

    Seminar Track
    Business Planning, Idea and Startup Stage Businesses

    Cost (Continental Breakfast included)
    $30 SDForum Members
    $60 Non-Members