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SOLD OUT - FF SIG: When Should You Outsource Marketing?

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Description

  • Monthly Meeting of the Founders Forum SIG



    This event is sold out.

     

    Presenter

    Mark Yolton, M4i: Marketing for Impact





     

    Presentation Overview

    Especially in the early stages of a new venture, a founder has to do it all--engineering, sales, and marketing. It's a burden we can all use help with. But it's often difficult to determine what and when to let go. For technical founders, it's tempting to trust someone else with sales and marketing, but doing so prematurely can be perilous. Yet, at some point, it must be done.



    To help us understand when founders should consider bringing in outside help for marketing, we're please to present Mark Yolton as our guest speaker. Mark is the President of M4i: Marketing for Impact, a marketing and communications consulting firm. Prior to founding M4i, Mark was the VP of Marketing and Strategy for Sun Microsystems' $3.4 billion, 12,000 person services division.



    As usual, we will restrict attendance to the first 25 founders and CEOs that sign up, so sign up fast!





     

    About the Presenter

    Mark Yolton is President and Principal Consultant of M4i: Marketing for Impact, a Marketing and Communications consultancy.



    He has 20 years of experience in a broad range of corporate, division, regional, and field marketing positions at Sun Microsystems, Unisys Corporation, the Prudential Insurance Co., and entrepreneurial leadership roles at two small companies.



    Most recently, Mark was Vice President of Marketing and Strategy for the $3.4 Billion Services organization at Sun Microsystems, Inc. In that role, he was the senior-most Services Marketing executive responsible for a staff of 85, an indirect team of 200+, the 12,000-person division’s strategic business planning process, and for executing its global corporate marketing activities.



    His experience includes print, corporate broadcast, and online marketing across the full spectrum of marketing duties at a variety of levels in the organization.



    Mark has a B.A. degree in Communications/Journalism with a minor in business (Marketing) from Shippensburg University in Pennsylvania. He completed MBA coursework at LaSalle University in Philadelphia.







    This Event is Sold Out.

     

    Location

    SDForum

    111 West Saint John, Suite 200

    San Jose, CA 95113

    Phone: 408-494-8378





    Note: the building doors lock at 7:00pm. If you arrive after 7:00pm,
    please call 408-494-8378.

    Agenda

    6:00pm-6:30pm - registration

    6:30pm-8:30pm - discussion

     

    Cost

    $15 at the door for non-SDForum members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

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