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FF SIG: Product Positioning for High Tech Companies

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Description

  • Monthly Meeting of the Founders Forum SIG



    Pre-registration for this event is closed.
    Please register at the door.


     

    Presenter

    Raj Sardesh, Principal at ProductMilestones





     

    Presentation Overview

    Every year, thousands of companies, and tens of thousands of products are launched. Why do most fail, and the few survive? One of the main success factors is product positioning. Al Ries and Jack Trout defined positioning as "What you do to the mind of the prospect." Positioning includes positioning statements and product marketing, but also encompasses product management and shaping the features and benefits of your product. Positioning typically takes place against competitors within your segment, but masters of positioning like Tom Siebel and Pat House actually create new categories, like CRM, that change the way that customers think about their products.



    To help us unravel the art and science of positioning, we're please to present Raj Sardesh as our guest speaker. Raj has served in senior product marketing, software development and consulting positions at many leading corporations, including Sybase, Oracle, and Trigo Technologies.



    Since 2001, Raj has been a principal at ProductMilestones, a consultancy that helps startups and to established corporations with product strategy, offshore development, product marketing, and strategic marketing.



    As usual, we will restrict attendance to the first 25 founders and CEOs that sign up, so sign up fast!





     

    About the Presenter

    Raj Sardesh has more than 17 years of experience and has served in senior product marketing, software development and consulting positions at many leading corporations. After a successful seven-year career in software development at Sun Microsystems, Ford Motor Company, American Express and Intel, he established himself as a strategic product marketer at Sybase and Oracle. He gained experience in startup operations by serving as Director of Product Marketing at Trigo Technologies, an emerging B2B software firm. Since 2001, as a principal at ProductMilestones, he has consulted with several startups and established corporations on product strategy, product marketing and strategic marketing.



    He holds a Master of Science in Mathematics/Computer Science from the Indian Institute of Technology, Mumbai; a Master of Computer Science from the New Jersey Institute of Technology; and a Master of International Management from the American Graduate School of International Management (Thunderbird).





     

    PLEASE PRE-REGISTER -- SPACE IS LIMITED







    Pre-registration is recommended -- seating is limited.

    To use a coupon or register by phone, please call (408) 494-8378.

     

    Location

    SDForum

    111 West Saint John, Suite 200

    San Jose, CA 95113

    Phone: 408-494-8378





    Note: the building doors lock at 7:00pm. If you arrive after 7:00pm,
    please call 408-494-8378.

    Agenda

    6:00pm-6:30pm - registration

    6:30pm-8:30pm - discussion

     

    Cost

    $15 at the door for non-SDForum members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    Pre-registration for this event is closed.
    Please register at the door.




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