FF SIG: Post-Bubble PR: Doing More With Less



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    Mark Addison - Chief Scientist of Rocket Science Rocket Science


    Presentation Overview

    Post-Bubble PR: Doing More With Less

    Back in the bubble days, spending $20,000 $50,000 or even $100,000 per month on PR was business as usual. After all, what was mere cash when compared to the ability of good publicity and hype to drive up VC and IPO valuations? These days, the situation is very different, yet good PR can still be a critical part of your role as a company founder. Join us at our July meeting, when we'll discuss the ins and outs of public relations in this jaded, post-bubble era.

    To help us with our discussion, we're delighted to announce our guest speaker, Mark Addison. Mark is the Chief Scientist of Rocket Science, a high-tech marketing communications agency. Mark is a 15-year veteran of technology marketing, and has helped clients ranging from startups to Fortune 500 companies plan and execute their public relations strategies.


    About the Presenter

    Mark Addision

    Mark Addison is founder and president of Rocket Science (www.rocketscience.com), a division of MXA Rocket Inc. Mark has been cultivating brands for more than 15 years for business-to-business and consumer products companies, and he has solved a broad range of marketing challenges -- from helping VC-backed start-ups define their niche to helping Fortune 500 companies manage their corporate reputations. Clients include Stanford University, Dell, Apple and many, many, many start-ups. Prior to founding Rocket Science in 1996, Mark was vice president of Golin/Harris Technologies, one of the top-10 nationwide PR agencies serving the high-tech industry. Mark spent his early career in research and planning, and later worked as a senior consultant at a marketing strategy firm formed out of Stanford Research Institute's (SRI) renowned VALS program. Mark serves as a founding Board Member of Silicon Valley Association of Startup Entrepreneurs (SVASE), on the editorial advisory boards of Fortune Small Business and Silicon Valley Business Ink, and is a member of the IDC Mobile Advisory Council. Mark is also an adjunct instructor of marketing at U.C. Berkeley. Mark earned his B.A. from U.C. Berkeley, and his M.B.A. from the Anderson Graduate School at U.C.L.A. As usual, we will restrict attendance to the first 25 founders and CEOs that sign up, so sign up fast!

    This event is sold out. Registration is no longer available.


    111 West Saint John, Suite 200
    San Jose, CA 95113
    Phone: 408-494-8378

    Note: the building doors lock at 7:00pm. If you arrive after 7:00pm,
    please call 408-494-8378.


    6:00pm-6:30pm - registration
    6:30pm-8:30pm - discussion


    $15 at the door for non-SDForum members
    No charge for SDForum members
    Free to sofTECH members for the month of July
    Please call 408.494.8378 for student memberships
    Registration required

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