SEM SIG: The Changing Landscape of Music in a Digital World



  • Topic: The Changing Landscape of Music in a Digital World
    Presenter: Tim Westergren, Founder and Chief Strategy Officer, Pandora

    Program Description - Begins promptly at 7 PM

    As part of Pandora's outreach to the listener community, and to further the musical research that fuels the Genome, Tim has been traveling around the US speaking with groups in a series of meet-ups.  These forums, which have been held from Biloxi, MS to New York City, and from Orlando to Seattle, have involved lively discussions about Pandora, online music, and the evolution of digital technology in general.  Events have ranged in size from 20 attendees to 250. To date, Tim has done approximately 100 of these get-togethers.

    This ongoing tour has included numerous stops on college campuses where the discussion has focused more on the entrepreneurial aspect of Pandora.  The arc of the company through the dot-com boom, bust, and rebirth has provided a great foundation for discussions of topics ranging from seed investing and early stage growth, to bridge loans, deferred salary and mezzanine financing; from intellectual property questions and competitive positioning to viral marketing and managing a rapidly growing consumer service.  The recently launched mobile and home entertainment device partnerships have enabled an additional engaging conversation surrounding Pandora Everywhere.  There will be a presentation by Tim, followed by an informal Q&A discussion driven by the particular interests of our engineering management audience.

    About the Speaker:  Tim Westergren, Chief Strategy Officer & Founder

    Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. Tim is an award-winning composer, an accomplished musician and a record producer with 20 years of experience in the music industry. He has recorded with independent labels, managed artists, owned a commercial digital recording studio, scored feature films, produced albums, and performed extensively. His main instrument is the piano, but over the years he has played the bassoon, drums and clarinet and his musical background spans such genres as rock, blues, jazz and classical music.

    Tim received his B.A. from Stanford University, where he studied computer acoustics and recording technology. A musician's musician, he is obsessed with helping talented emerging artists connect with the music fans most likely to appreciate their music.  In addition to guiding Pandora’s overall strategy and vision, Tim now spends most of his time as Pandora’s chief evangelist – traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project.

    WIIFM:  Learn how to start, run and grow your business in the midst of the vicissitudes of boom/bust cycles.  Explore ways to richly incorporate the voice of your customers into your product and business development.     


    Building D
    Southern Cross Room
    3410 Hillview Avenue
    Palo Alto, CA 94304



    6:30pm - 7:00pm - Registration
    7:00pm - 8:30pm - Presentation



    $15 at the door for non-SDForum members
    No charge for SDForum members

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