Engineering Leadership SIG: Put Your Strategy to Work by Aligning Your Projects to Your Goals



  • Greetings Engineering Leadership SIG - In this event we'll be reminded of key skills critical to business success . . . join us early for networking with other people facing the same challenges you are - - - we need to support each other in this challenging economy.  Maintain your relationships and stay connected!  - Kimberly in Tokyo

    Please join us for the next Engineering Leadership SIG (EL SIG!)

    Speaker:  Jennifer Russell, Mastodon Consulting, Ziff-Davis “Great Mind in Development” & 20 Year Veteran of such companies as Genentech, Nikon, Thomson, Vodafone & eBay

    Thursday, February 19, 2009

    Balanced Scorecard:  Put Your Strategy to Work by Aligning Your Projects to Your Goals

       Snack and Beverage Sponsor   Albin Engineering

       SAP is proud to sponsor the SDForum
       HP and SAP are overall sponsors of our SIG.  Thanks!
       SAP provides our facilities, pizza and soda.

    WIIFM? Engineering leaders can never afford to waste resources, and now more than ever aligning your work to company goals is a survival skill.  Come sharpen your edge and network with your next co-workers - - - who knows?  It’s that kind of economy!

    Program Description–Begins promptly @ 7 PM
    This session will help you evaluate whether your projects map to corporate strategy, to identify whether a project should be undertaken at all, at an early stage, when killing a project will be less costly. 

    SPEAK THE LANGUAGE OF SENIOR EXECS:  We'll review metrics which will help you describe your initiatives in terms that are critical to senior executives, which will raise the visibility and value of your work.

    USE METRICS TO DRIVE TOUGH DECISIONS.  Learn how balanced scorecard and portfolio management can work together to help you make tough resource and priority decisions, and be able to apply that knowledge today to defend critical projects and get your department into alignment with the company's goals.

    About the Speaker: Jennifer Russell, the President of Mastodon Consulting, has had an accomplished 20-year career, consulting and working for major multinationals, including Vodafone, Thomson, Genentech, Nikon and eBay.  Ms. Russell advises technology organizations on governance and strategy, designing and implementing change to achieve strategic objectives and to maximize operational efficiency.  She brings expertise in technology infrastructure, corporate governance, organizational development and change management with a background in all facets of business. A frequent international speaker on risk, strategy and social responsibility, she was profiled by Ziff-Davis Media as a "Great Mind in Development." Ms. Russell serves on the Bay Area boards of directors of Project Management Institute and the Association for Strategic Planning. Ms. Russell holds a BS in Business Administration (Summa Cum Laude) from Indiana Wesleyan University and is a Certified Project Management Professional (PMP).



    Building D
    Southern Cross Room
    3410 Hillview Avenue
    Palo Alto, CA 94304


    6:30pm - 7:00pm - Registration
    7:00pm - 8:30pm - Presentation



    $15 at the door for non-SDForum members
    No charge for SDForum members

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