Engineering Leadership SIG: Managing/Leading in Critical Situations-A Survival Guide



  • Speaker: Bob McDonald, Founder, R. A. McDonald Company

    In a crisis, you have to know what to do NOW. There's no time to learn on the job and no time to make a few mistakes. You've got to hit the ground running and make sure you don't trip.

    This presentation will show you what to do and how to do it. Miss it and you may be "MIA:when the next crisis hits your company. "Bob McDonald has a rare blend of strategic and operational experience and capabilities that spans many functional roles and industries. He is adept at planning, analysis, and strategy, and equally effective at execution which is hard to find in a business leader. His broad business knowledge, insights and instincts are second to none; and he is just a great guy to work with and for." Ric Buskirk, GM/VP Text Services, GoAmerica.

    We have all heard or read numerous things about "Proper Management" skills and practices and have heard the debates centered on the primacy of "Management versus Leadership", and have been inspired about what needs to be done in "Managing/Leading Innovative Organizations". But how do you manage in a crisis? What are the right moves to make (quickly) when you are a manager (Director, VP, COO/CEO) inheriting a dysfunctional but "mission critical" organization that must be turned around urgently and must execute (before the cash is gone or before the product misses the market or before the customer's production is shut down and/or before you are all fired, or worse)?

    This session sets aside the books and theories on "crisis" management and provides a few basics that (usually) can quickly right a troubled organization so that it will have direction, motivation and ability to execute.

    About the Speaker: Bob McDonald, Principal, R. A. McDonald Company ( Bob McDonald, with more than 35 years in technology management, is the founder of R.A. McDonald Company, and has specialized in “turnaround” and interim crisis management as CEO or COO in emerging and troubled organizations for over 20 years. Additionally Bob has served in interim VP Marketing/Sales, VP Operations, VP Development and CFO roles and has managed strategic programs for start-ups and international Fortune 500 companies. He has experience in semiconductors, computer hardware, software, professional audio, desktop publishing, PCB manufacturing equipment, material handling/logistics, plastics, high tech service, and contract manufacturing. Before consulting, Bob was CEO of Entrepo, a venture-backed tape drive startup, President of Commodore’s Consumer Computer Division, and General Manager of General Instrument’s Memory and Microprocessor Division. Bob has also held senior-level positions at Motorola, Signetics, and American Micro-Systems. Bob has a BS in Mathematics from Brigham Young U. and an MS in Physics from Arizona State U.