Emerging Tech SIG: Eye-Tracking Technology and Analytics



  • The Monthly Meeting of the Emerging Technology SIG


    Presentation Overview

    Eyetools, Inc. is a software company that is automating the analysis of eyetracking data for everyone who creates online content. We currently provide eyetracking analysis software as a service. Our software captures individual user data with eyeflow and clicks, aggregate user data with clicks (called "heatmaps") and answers to survey questions before and after testing. This data is available to clients in online reports upon completion of data collection. Our reports show you where you can adjust content on your websites, email campaigns, landing pages, shopping carts, prototypes and other digital properties for better visibility and user interaction. Uses of the report data include placing key message copy in highly visible areas, fixing specific problems for easier task completion and choosing the best prototype from several versions.

    Eyetools is the worldwide technology leader in eyetracking software, which is built on sophisticated eye-movement research and visualizations developed at Stanford University by the founder of Eyetools, Inc., Greg Edwards. We hold the patent on eyetracking heatmap visualizations, the industry standard for presenting eyetracking data.

    Through the use of our patented eyetracking interpretation and visualization software and our experience conducting eyetracking studies, the Eyetools team has been delivering visual reports of online customer behavior to well-known and emerging commercial clients since 2000. Eyetools is based in San Francisco, California.


    About the Presenter

    Greg Edwards, CTO and Founder

    Greg Edwards is an internationally regarded expert in the business of eye-tracking technology and analytics. Edwards received a degree in Symbolic Systems from Stanford University. While a researcher at Stanford, he invented the underlying analysis technology, developed his first patents in this field, and directed the Advanced Eye Interpretation Project (AEIP). Greg collaborated on the landmark Stanford/Poynter Eyetrack 2000 Study and launched Eyetools shortly thereafter.


    Event Logistics


    Cubberley Community Center
    4000 Middlefield Road, Room H-1
    Palo Alto, CA


    7:00 - 7:20 p.m. Registration / Networking / Refreshments / Pizza
    7:20 - 9:00 p.m. Presentation


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

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