Emerging Tech SIG: Cracking the "Container Challenge" - A New Worldwide Technology For Greening the




    Title: Cracking the "Container Challenge" - A New Worldwide Technology For Greening the Waterfront

    Pillsbury Winthrop
    2475 Hanover St.
    Palo Alto, CA 94304

    Seaports are lynchpins of the world economy, the physical interfaces between ships and trucks - systems that connect one economy to another. Ports are also the most polluting points of geography in the world, due not to spillage, but instead to the inefficiencies with which they are managed. These inefficiencies incur huge costs in wasted fuel energy, as well as in human effort and human lives. We will describe how ports actually operate, and identify the one key factor that drives most waste - basic ignorance of where each port asset is physically located at any point in time. Many people think this "container problem" is just a database issue, salted with a little GPS and RFID. Not so.

    In fact, the container problem is a first class challenge that has not been adequately solved in a single existing port today. We will describe what the solution actually entails, including the requisite software, communications and tracking systems. We expect the full solution will be rolled out in ports starting in the next several years. This presentation is the first in Emerging Tech's "Sector Survey Series" - a series of talks that will explore the significant and sometimes massive technology changes occurring in economic sectors that Silicon Valley insiders do not normally follow. Watch for more in the series in months to come. We think we have found a fascinating topic to kick this series off!


    6:30 - 7:00 p.m. Registration / Networking / Refreshments / Pizza
    7:00 - 9:00 p.m. Presentation


    Bob Carson is the President of GreenPort, a company dedicated to the greening of seaports worldwide via the deployment of port infrastructure systems. Bob worked on the waterfront as a longshoreman/clerk for 43 years, and holds two patents on GPS/INS integration for inland and maritime container yards. Bob holds graduate and post-graduate degrees in Literature and Language jointly issued by San Francisco State and U.C. Berkeley.

    For over 40 years, Bob has written and published a variety of articles, books, plays, and musicals, many of which belong to a genre known as the literature of work. In 1980, Bob Carson won an Emmy for lyrics to the ABC Documentary “Embarcadero Blues.”


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

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