East Bay Series: Improving Fundability with Social Media



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    April 18: SVForum East Bay Series: Improving Fundability with Social Media
    Wednesday, April 18, 2012, 5:30 PM
    Location: Robert Half in Oakland
    Price: $10/members, $25/non-members, general public and walk-ins

    Social media such as Facebook, Twitter, and Google+ have clearly woven themselves into the very fabric of our personal and professional lives. Their simple and intuitive user experience, and the effective and efficient means they provide to connect people, brands, and consumers are transforming the very way business is conducted. It's natural that so much of the innovation funded by the venture community is connected in some way with Social Media, whether it's to reach customers, respond to service issues, or build buzz about new products and services. Our panel will discuss how companies are adopting--and adapting these platforms to increase traffic, conversions, and profit as they extend relationships and make every interaction part of their experience -– and how entrepreneurs can take advantage of this trend to build successful new products and ventures. Join us and learn how having a Social Media platform can impact or improve your start-up's potential for raising critical funding.

    MODERATOR: Dana Shultz, Attorney-at-Law, (www.danashultz.com/blog)
    Dana Shultz is a business attorney with in-depth knowledge of law, business and technology. He provides essential legal services for startup and early-stage companies, including entity formation, financing, and contracts. Before entering private practice, Dana provided in-house legal services at companies that included VISA, Baron Data Systems, and Lexis-Nexis. Dana is the founder of the Bay Area Business Attorneys Network (BABAN), a network of solo and small-firm business attorneys in the San Francisco Bay Area. Dana received his undergraduate degree from the University of Michigan and law degree from Boalt Hall School of Law, UC Berkeley.

    Marc Bodnick, Quora, (www.quora.com)
    Quora cofounder Charlie Cheever invited Marc Bodnick to become a beta tester. He became addicted to the site. In 2010, Cheever asked him to become more involved and he began meeting with the Quora team on weekends, an arrangement which led to discussions about Bodnick taking a more formal role, joining Quora as employee #137. Prior to joining Quora, Marc was a co-founder and investor at Elevation Partners, where the firm credited him with the decision to invest in Facebook and Yelp. He spent the earlier part of his career at Silver Lake Partners, The Blackstone Group, and Kroll Associates.

    Scott Hartley, Investment Professional, Mohr Davidow Ventures(www.mdv.com)
    Scott Hartley is on the Mobile and Consumer Internet team at Mohr Davidow Ventures and loves the big picture and disruptive ideas. He believes that startups are at the center of economic development and progress. Scott’s previous experience included collaborating with Randi Zuckerberg at Facebook on how Facebook Platform’s scale could be leveraged for social good. At Google he spent a year in India defining ways in which remote communities could contribute to Google’s product development, and he worked in business development in Africa advising the top entrepreneurs in Tanzania as a representative of Google.org and TechnoServe. He has also worked at Harvard's Berkman Center for Internet and Society. He has a B.A. from Stanford University, an M.A. in International Affairs with focus in Economic Policy from Columbia University and an M.B.A. from Columbia Business School.

    Cali Tran, Principal, North Bridge Venture Partners(www.nbvp.com)
    Cali Tran specializes in investments in Internet and wireless innovations at North Bridge Venture Partners. Cali believes the future will arrive via the internet and wireless – specifically, consumer-driven internet-enabled marketplaces, data-centric products and wireless applications and services. He joined North Bridge in 2006. Prior to North Bridge, Cali was the Co-founder and Vice President of Corporate Development at Agilix Labs. Before Agilix, Cali was at Ancestry.com, where he helped lead the firm's early corporate development efforts and raised the first three rounds of capital. Cali started his career in investment banking at Morgan Stanley and Credit Suisse First Boston.
    (Additional panelists may be announced prior to the event.)


    5:30-6:30: Registration and Panel/Attendee Networking

    6:30-6:35: Welcome, Announcements and Moderator/Panel Introductions

    6:35-7:50: Panel Discussion with Audience Q&A

    7:50-8:00: Closing Remarks and Announcements

    8:00-8:45: Panel/Attendee Networking