Digital Media SIG: "Augmenting Reality with Layar"



  • "Augmenting Reality with Layar"

    The Digital Media SIG kicks off February 28 with a look at mobile augmented reality platform Layar.

    The long-awaited abilities of augmented reality (AR) have arrived right into your pocket via the iPhone and Android platforms. The implications for search, gaming, social media, retail, location-based services and more are significant, with millions of users just now beginning to discover and use these new resources.

    In this interactive session Layar's Augmented Reality Strategist Gene Becker will cover the concepts and tools used to build for the platform, including the Layar API for developers as well as point & click tools that allow artists, academics and other enthusiasts to create AR experiences with no coding required. You'll walk away with the ability to start augmenting your own reality, and with insight into what the future may hold for this emerging medium.

    Presenter: Gene Becker

    As Layar's US-based AR Strategist, Gene Becker is responsible for building the creative ecosystem for the Layar platform, working with commercial brands, agencies, developers and grassroots AR enthusiasts. Prior to joining Layar, Gene led technical and business initiatives in augmented reality, gaming, cloud computing and web-based ubicomp, as an executive at HP Labs and as a consultant with Lightning Laboratories. He is a co-founder of the ARDevCamp unconference and organizer of the Ubiquitous Media Studio meetup. Gene studied engineering and computer science at MIT and Stanford, and resides in the San Francisco Bay Area.

    Pillsbury Winthrop Office Silicon Valley
    2475 Hanover Street
    Palo Alto, CA 94304-1114

    $20 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    Digial Media SIG


    6:30 PM Registration and Networking

    7:00 PM -8:40 PM Presentations