One Size Doesn't Fit All: Connecting With Diverse Consumers



  • About Our Topic:

    Sustainability is no longer an abstract concept in modern business. Today’s Fortune 500 companies are moving faster than ever to integrate sustainability into their corporate DNA, strategy and purpose. But a key blind spot remains: few companies have succeeded in bringing their diverse internal and external audiences into the sustainability conversation.

    Without learning how to share these efforts with key audiences, many companies risk losing out on the reputational, engagement, and new-market upsides that sustainability promises. The vast majority of top performing companies recognize the importance of engaging diverse consumer segments and have done so through multicultural marketing. Yet, few companies are connecting their sustainability strategy to their corporate diversity and inclusion efforts.

    This is a challenge for marketers, strategists, sustainability gurus, and more. It’s also an area that fascinates Saatchi & Saatchi S and the Association for Strategic Planning. In our upcoming workshop on 11/6, we’ll dive into Saatchi & Saatchi S’s recent whitepaper, The Myth of the Sleeping Giant: Why Latinos are the Fastest Growing Segment the Sustainability Industry has (N)ever Seen.

    In this session, we’ll uncover the untapped potential of the Latino market in sustainable business, as a case study for effective use of sustainability to reach new audiences and to explore new business opportunities. Look forward to understanding different approaches to melding corporate sustainability, multicultural marketing, business strategy, and diverse audience engagement. Sign up now!

    What you will learn:
    New opportunities to leverage sustainability to connect with diverse audiences
    Creative tools for culturally relevant sustainability messaging
    How to broaden sustainability to empower more corporate functions
    Principles of connecting with diverse audiences
    Due to the highly interactive design of this event, registrations will be limited to 60 participants.

    Nayelli Gonzalez - Senior Strategist, North America, Saatchi & Saatchi S

    Daniel Jacobs Senior Director, Strategy, North America, Saatchi & Saatchi S

    For more info and to register


    5:30-6:00 PM - Registration and Networking
    6:00-8:00 PM - Presentation/Breakouts