EB SIG: Search Engine Optimization
Come and learn what it really takes to get into the top search positions and once there, how do you maintain your rankings?
Robert Charlton, SEO Consultant and Media Architect - Enbient
Search Engine Optimization
Search Engine Optimization (SEO) is one of the most cost-effective ways of bringing potential customers to your Internet business. The reason is simple: 71 % of frequent Web users most often use search engines to find Web sites, according to a landmark Commerce Net/Nielsen Media study.
But what does it really take to get into the top search positions and once there, how do you maintain your rankings? What about those services that "do submissions and keywords" for under $500? Should you consider pay-per-click and pay for inclusion positioning and/or cloaking strategies?
Come learn about the latest trends with search engines and directories -- get an insider's perspective on how they are changing and adapting to today's economic circumstances. Find out what new search engines are beginning to appear that could ultimately challenge market leaders like Google and discuss what the future implications might be for e-commerce companies of new offerings such as Google's print catalog search (currently in beta ).
Robert Charlton will address these and other search engine optimization (SEO) topics and will discuss why on-site optimization and link-building is still a good investment. Bring plenty of questions to this rich and interactive discussion about SEO.
About the Presenter
Robert Charlton - SEO Consultant and Media Architect, Enbient
Robert Charlton is a "media architect" and search engine optimization (SEO) expert who leads information design and SEO for Enbient (http://www.enbient.com), an Internet Business Solutions firm located in Oakland, California. He consults on search engine positioning strategy and implementation and provides search engine friendly information design to companies of all sizes.
Charlton has optimized sites and achieved top rankings for a multitude of clients, including the Kimpton Hotel Group, where he recently led optimization for 37 different hotel web properties. He has provided SEO consulting to companies and organizations in a variety of fields including publishing, ecology, food, clothing, software, telecommunications, entertainment, corporate training and public utilities.
Thelen Reid & Priest Multipurpose Room
101 Second Street, Second Floor
San Francisco, CA 94105
(Room is provided courtesy of Thelen Reid & Priest, LLP).
7:00-9:00pm presentation and discussion
(Pizza and sodas are provided courtesy of ExecuStaff http://www.execustaff.net)
$15 for non-SDForum Members
No charge for SDForum members and students with ID
No registration required
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