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EB SIG: Online Communication in the Healthcare Industry

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Description

  • Presentation & discussion about the latest trends in Online Communications in the Healthcare industry -- get an insider's perspective on the industry and how it is changing and adapting to the latest innovation in Internet technologies.
     

    Download Faisal Mushtaq's Presentation Slides: Mushtaq_SDF_Nov02.PDF (669K)

    Speaker

    Faisal Mushtaq, Chief Information Officer and Security Officer - Medem, Inc.
     

    Panelist

    Mark Schiller, M.D., Assistant Clinical Professor of Psychiatry at the University of California, San Francisco

     

    Presentation Overview

    Online Communication in the Healthcare Industry

    Physician and physician office communications are largely paper and telephone based. While other industries have adopted network communication, physician offices have been slow to migrate online. This phenomenon is not due to physician's inability to master network technology -- over 90% of physicians themselves use computers, email and the Internet -- but rather because of the following facts:
     

    • Physicians, unlike other professionals, are only paid for face-to-face time with their clients (patients.) Until now, Physician time spent with patients online was time lost.
    • Employees adopt network services when the employer mandates the adoption. Physicians are generally not employees. As such, they decide to adopt new technologies based solely upon direct value to them.
    • When physicians communicate with patients they are practicing medicine. They, therefore, need liability carriers to cover their patient interactions online.
    • To communicate effectively online with patients, physicians need to have tools built for them that will make the communications effective.
    • As more and more physicians and practice administrators use Internet to carry out their daily tasks, HIPPA compliant secure communication networks are evolving to address federally mandated security and privacy requirements.

    Learn about the latest trends in Online Communications in the Healthcare industry -- get an insider's perspective on the industry and how it is changing and adapting to the latest innovation in Internet technologies. Discuss what the future implications might be for healthcare providers and Pharmaceutical companies as it relates to online communications, e-commerce, patient education and physician access to medical literature.

     

    About the Speakers and Panel

    Faisal Mushtaq, Medem, Inc.

    As the Chief Information Officer, Faisal heads technology at Medem (www.medem.com) including product development, web service platforms, telecommunications and internal IT infrastructure.

    Faisal brings to Medem more than 13 years of executive and technical management experience in the areas of large-scale, high-performance Internet infrastructure, Enterprise Applications, Distributed Systems and Database Management Systems. Prior to joining Medem, Faisal was Vice President of Network & System Services at Valiant Networks, Inc. (a Kleiner Perkins backed company) where he worked on technology strategy, web infrastructure and Product Engineering. Before that, he was Chief Technology Officer of MDISource Inc. a Silicon Valley based web infrastructure company that helps accelerate product development lifecycle for Medical Device companies.

    Earlier in his career, Faisal led worldwide software engineering at CresSoft Inc. and established large offshore software centers of excellence at three locations. He completed post-graduate work at Institute of Business Administration, Pakistan and graduated cum laude from University of Wisconsin-Madison receiving degrees in Computer Science and Electrical Engineering.
     

    Mark Schiller, M.D.

    Dr. Schiller is Assistant Clinical Professor of Psychiatry at the University of California, San Francisco. He is a practicing physician at San Francisco General Hospital and in private practice. He is President-elect of the Association of American Physicians and Surgeons and is Senior Fellow in Medical Studies at the Pacific Research Institute for Public Policy in San Francisco.

    In addition to his clinical work, Dr. Schiller has been Chief Medical Officer of Healthmoney, Inc., a healthcare payment transaction system company, and of MedicaOne, a healthcare communications software company. He received both his A.B. in behavioral science and his M.D. from The University of Chicago and received a B.S. in economics from Golden Gate University. He completed his residency in psychiatry at Yale University.


     

    Event Logistics

    Location

    Thelen Reid & Priest Multipurpose Room
    101 Second Street, Second Floor
    San Francisco, CA 94105

    (Room is provided courtesy of Thelen Reid & Priest, LLP).

    (NOTE: Second and Mission--Security locks the doors at 6; buzz the security officer from the Second Street entrance for admission to the building.)

    Agenda

    6:30-7:00pm registration/networking/refreshments/pizza
    7:00-9:00pm presentation and discussion
    (Pizza and sodas are provided courtesy of ExecuStaff http://www.execustaff.net)
     

    Cost

    $15 for non-SDForum Members
    No charge for SDForum members, affiliates, and students with ID
    No registration required

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