Business Intelligence SIG: Your Company’s Mobile App Blind Spot
Your Company’s Mobile App Blind Spot
Consumers are migrating from PC to mobile devices such as Apple iPhone and Google Android. Over the past three years, more than 150 million affluent, educated consumers have begun using a new breed of smartphone. Moreover, these consumers are using applications in favor of browser-based services. In the new smartphone world, there truly is an app for everything.
These changes create new opportunities and challenges for your business around measurement and monetization. As your audience is moving, demands on your business to understand new consumer behavior are mounting.
Flurry, the leader in mobile application analytics, will share an overview with the SD Forum Business Intelligence audience to help you make sense of these changes. The presentation will cover consumer and business trends, as well as a (business friendly) technical overview of how analytics works in the mobile application environment.
Since its launch in 2009, Flurry Analytics has been adopted by more than 30,000 companies across more than 50,000 applications. Each month, Flurry tracks over 3.5 billion use sessions, and has collected over 17 terabytes. Learn more at www.flurry.com.
3410 Hillview Avenue
Palo Alto, CA 94304
$15 at the door for non-SDForum members
No charge for SDForum members
6:30pm - 7:00pm - Registration & Networking
7:00pm - 8:30pm - Presentation