Business Intelligence SIG: Web Analytics 2.0: Rethinking Decision Making in a "2.0" World



  • Web Analytics 2.0: Rethinking Decision Making in a "2.0" World

    IMPORTANT! Due to the popularity of this speaker:
    -- we have moved the program downstairs to the cafe, at SAP Labs, 3410 Hillview Ave.
    -- Please RSVP @
       (this is just for a head count & does not reserve a seat or take payment for admission)

    Change is the only constant on the Web at the moment, and for the conceivable future. Yet most decision making is still sourced purely from clickstream data, very limiting in a world where Ajax, Flash, Video, and Flex rule and Page Views are becoming less relevant with each passing hour.

    This session presents a vision of the next generation of Analytics that dramatically expands the data sources used to make decisions on the Web and provides specific examples of how qualitative and quantitative data help you gain a complete picture of customer experience on your web site. Life is not just about conversion rates, it is about task completion rates as well. It is not just about measuring online impact but also offline impacts. Web Analytics 2.0 means leveraging competitive intelligence to understand your place in the ecosystem and learn from others.

    You’ll leave the session with practical tips that you can implement as soon as you leave the conference room!

    Avinash Kaushik is the author of the newly published book Web Analytics 2.0 ( and best-selling book Web Analytics: An Hour A Day ( He is also the Analytics Evangelist for Google and the co-founder of Market Motive, Inc.

    As a thought leader Avinash puts a common sense framework around the often frenetic world of web analytics, and combines that framework with the philosophy that investing in talented analysts is the key to long-term success. He is a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

    Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

    He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators' Summit, as well as at major universities, such as Stanford University, University of Virginia, and University of Utah.

    You'll find Avinash's web analytics blog, Occam's Razor at


    6:30pm - 7:00pm - Registration

    7:00pm - 8:30pm - Presentation