Business Intelligence SIG: Using Business Intelligence to Manage the Performance of a Startup



  • Description: Panel - Using Business Intelligence to Manage the Performance of a Startup

    This month we will have a lively panel of four startups who are using Business Intelligence to help guide them to success.  We will hear from the leaders of each of these startups about the unique ways they are employing BI to give them an edge over the competition & this economy.  They will tell us about how early they began their BI efforts.  How did they do BI on a startup budget? What solutions did they buy?  What solutions did they create?

    These questions and more will be posed to the panel.  Have questions of your own?  Email them to Business Intelligence SIG (at) and we'll add them into the mix.

    The panel will be moderated by a principal from one of our Silicon Valley venture firms.


    Anu Shukla, Founder & CEO, Offerpal Media

    Anu Shukla founded Offerpal Media in June, 2007, with the vision of providing social application developers, game developers and other social publishers with a viable way to monetize their traffic. She has since grown Offerpal Media into the leading social advertising network on the Web, generating significant revenue for social publishers while driving high quality leads and high value customers to online advertisers. A serial entrepreneur, Anu is also the founder and CEO of Mybuys Inc., the leading provider of personalized product recommendations for online retailers. Prior to Mybuys, Anu pioneered the category of Internet Marketing Automation as founder and CEO of Rubric, Inc. Rubric was acquired in 2000 for $366 million. Prior to Rubric, Anu held a variety of executive roles including the VP of Marketing and Product Strategy at Versata (VATA), and Vice President of Worldwide Marketing and Product Management at Compuware/Uniface Corporation (CPWR). As a three-time CEO, Anu relies on Business Intelligence to help her make critical business decisions on everything from product development and customer service to marketing campaigns and financial operations.

    Bill Grosso
    CTO & VP of Engineering,

    Bill leads the Twofish Elements product roadmap, platform development and engineering organizations. Bill's love of economics started as an undergrad, where he taught econometrics and was the recipient of a URECA grant in economic modeling and continued throughout his grad school career in mathematics. An active and vocal participant in the software development community, Bill has published 2 books and more than 20 journal articles, and is a long-time board member of SDForum. Bill has held various chief architect and executive engineering roles at companies including Engage (acquired by Spark Networks), Echopass, and Hipbone (acquired by Kana).

    Bill Lapcevic - VP of Business Development, New Relic

    Bill Lapcevic joins New Relic as the Vice President of Business Development. Before New Relic, Bill was Vice President of Alliances at Solidcore, Systems, a leading provider of enterprise-class change control and enforcement technology, where he focused on developing strategic relationships with companies such as Hewlett-Packard and Opsware. Prior to Solidcore, Bill spent nearly seven years as the Director of Business Development at Wily Technology, which he joined as employee number 13. While at Wily, he built partnerships with BEA Systems, IBM, HP, Oracle, and others. Bill holds an MBA from Pepperdine University and an AB from Dartmouth College.

    Lenin Gali
    Director of Business Intelligence, ShareThis, Inc

    ShareThis a rapidly growing start up based in Mountain View, CA. ShareThis is a sharing network, offers products that allow online users to share content with friends, family and their network via Email, SMS and to other social networking sites such as FaceBook, Twitter, MySpace, LinkedIn and many others. Some of well known ShareThis customers include Fox Media properties, UsMagazine, Wired, ESPN.

    Lenin Gali attended Bangalore University, India where he received a bachelor's degree in computer science with a major in engineering. During his 15 year career he has worked in banking, telecommunications, retail application systems, and online applications for companies such as Nokia and IAC. It is his passion to work with databases and data warehouse projects as both an engineer and as a manager. When not working, Lenin enjoys playing golf,  teaching his 4 year old son golf lessons and play other outdoor sports.

    Dan Scholnick, Trinity Ventures
    Dan joined Trinity Ventures in 2007 with significant experience in mobile and Internet applications as well as enterprise and infrastructure software. Most recently, Dan founded a venture backed mobile application startup. Dan also worked for SVB Capital supporting the software and services practice for the firm’s $56 million equity fund. Dan started his career as an early employee at Wily Technology, an application performance management company acquired by CA. As the company’s first technical hire, he collaborated with the founder to develop the first version of Wily’s flagship product. During his tenure at Wily, Dan also worked in the sales organization on pre- and post-sales engagements with many of Wily’s Fortune 500 clients.

    About Trinity Ventures
    Trinity Ventures is a boutique early stage venture firm with an unwavering dedication to our entrepreneurs. We do not operate global mega funds. We don’t have offices in China (or anywhere else outside Silicon Valley, for that matter). We are company builders, not company flippers.



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