Business Intelligence SIG: Software Instrumentation




    Topic: Software Instrumentation: How to Develop Smarter Products with Built-in
    Customer Intelligence ***

    Microsoft and other companies have long used product instrumentation to create a feedback loop to connect users to developers of their products. Using customer experience feedback, the product development process becomes more intelligent; dynamically enabling developers to focus on profitable features and relieve testers from covering unused features. During this session we'll explore the concept of instrumentation, discuss successful examples of product instrumentation from Microsoft's product teams, identify opportunities for test matrix reduction and discuss how Windows developers can instrument their own applications today, including topics of user sample generation, key performance indicators and lawful user monitoring.

    *Cameron Turner*
    CEO and Cofounder, ClickStream Technologies

    Combining an extensive background in product research, data analysis, program management, and software development, Cameron Turner co-founded ClickStream Technologies in 2003. He developed the patent-pending technologies for data collection deployed by ClickStream while earning an M.B.A. at Oxford University’s Said Business School after spending eight years at Microsoft. He speaks frequently at international conferences on software topics. While at Microsoft, he conducted global market research for five versions of Microsoft Office and also shipped several vertically focused products including a solution for Sarbanes Oxley compliance. Cameron earned a B.A. in Architecture from Dartmouth College and is an active member/speaker with various Bay Area tech groups: Churchill Club, SOFTECH, Young CEOs Club, The CIO Roundtable and BayCHI.


    Cubberley Community Center
    4000 Middlefield Road, Room H-1
    Palo Alto, CA



    6:30 - 7:00 p.m. - Networking
    7:00 - 8:30 p.m. Presentation and Discussion



    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    More on the Business Intelligence SIG....