Business Intelligence SIG: Shaping the Future



  • The Monthly Meeting of the Business Intelligence SIG


    Presentation Overview

    Companies have built their Business Intelligence infrastructure, created a data warehouse, and implemented reporting and OLAP tools. Are they getting the results they need to stay ahead of the competition? Predictive Analytics may be the way for them to get more answers to their business questions and more ROI from their data.


    • Differences between classical BI and predictive analytics
    • Increasing business performance with predictive analytic software based on a breakthrough mathematical theory
    • Next Generation tools automate the analysis of large volumes of corporate data and reliably describes key influencers and future behavior
    • Live Demo: Building two predictive models on real customer data in 10 minutes

    About the Presenter

    Joerg Rathenberg — VP Marketing and Communications

    Joerg Rathenberg heads up KXEN’s Marketing and Alliance activities. Throughout his career, Mr. Rathenberg has focused on the development and commercialization of emerging software technologies worldwide. His work in Reporting, OLAP, and Data Mining technologies has helped companies address their global business concerns.

    Prior to joining KXEN, Mr. Rathenberg was Vice President of Product Marketing at Brio Technology. He also held senior and international sales and marketing management positions at SQRIBE, APC and IBM with a focus on opening new markets to state-of-the-art technology.

    Mr. Rathenberg received an MBA from the American Graduate School of International Management, Glendale AZ and an MS in Computer Science from Hamburg University, Germany.


    Event Logistics


    Cubberley Community Center
    4000 Middlefield Road, Room H-1
    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments (please arrive before 7:00 p.m.)
    7:00 - 8:30 p.m. Presentation and Discussion


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

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