Business Intelligence SIG: Mobile Analytics the software back-end engine



  • Greetings SDForum * This month the Business Intelligence SIG and the Mobile Internet SIG are co-hosting this event.

    Topic:  Mobile Analytics the software back-end engine

    As the mobile industry compounds in growth, the industry focus tends to lean toward the B2C Front-End of the technologies.  This month our topic with be centric to the Back-End, is there a business model to capitalize wealth of data obtained and tracing the mobile customer engagements? Mobile Analytics promises to dramatically enhances customer experience. It evolves from the mobile web analytics, mobile apps and mobile messaging. It turns window-shopper into highly targeted customers. It may transform data into valuable customer engagement knowledge. It manages data like mobile network operators, geo-location, devices IDs and convert them into useful trending analysis, social media campaign, relevant targeted advertising, and m-commerce capabilities.

    Discussion points:

    - Platform

    - Performance indicators

    - Method of tracking

    - Privacy and Security

    - Competitive landscape (e.g. versus Google analytics for mobile)


    $20 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

    Business Intelligence SIG


    6:30pm Arrival and network

    7:00pm SAP

    7:30pm SAP q and a

    7:40pm Apsalar

    8:10pm CarrierIQ

    8:40pm q and a

    9:00pm Adjourn