Business Intelligence SIG: Master Data Management – What, Why, How, Who?



  • Description: There is a great deal of buzz around Master Data Management (MDM) in the marketplace today. Large corporations such as Pfizer, Merrill Lynch and others are embarking on major MDM initiatives to solve any number of challenges ranging from compliance to business process efficiencies. Additionally the increased pace of M&A by behemoths Oracle, IBM and others appear to all point towards various technologies that all in some way relate back to MDM.


    So WHAT exactly is MDM? WHY would large companies care to invest in this concept and the technologies required to achieve it? HOW do you go about deploying MDM? WHO are the major technology players in the MDM market? Come join us and find out!

    Speaker: Ramon Chen, VP Product Marketing (

    Ramon Chen has over 20 years experience designing, developing, managing and marketing enterprise software. As Vice President, Product Marketing, Mr. Chen is responsible for all product marketing initiatives at Siperian.

    Mr. Chen has provided strong managerial leadership running marketing teams both at large corporations and early stage startups. His extensive marketing and technology experience combines roles in product management and product marketing, having successfully grown market share for numerous enterprise software companies. Prior to joining Siperian, Mr. Chen held senior product marketing and management positions at GoldenGate Software, MetaTV (Now Comcast), Evolve Software (Now Primavera Systems) and Sterling Software (Now Computer Associates).

    Mr. Chen holds a degree in Computer Science at the University of Essex, UK