Business Intelligence SIG: The Evolution of Web Analytics



  • The Monthly Meeting of the Business Intelligence SIG



    Topic: The Evolution of Web Analytics

    Web Analytics is no longer merely counting site clicks - it has become a vital Web performance tool focused on ROI and tracking online marketing, as well as a key component in successful Search Engine Optimization (SEO) and UI development. In “The Evolution of Web Analytics,” we will discuss Web Analytics from its beginnings to where it’s headed, and in particular, how today’s Analytics not only embraces Web 2.0 and SaaS (Software-as-a-Service), but why it has become the core foundation of Website performance management.

    In a relatively short time, Web Analytics has evolved into an industry capable of meeting the needs of today’s hungry and competitive online businesses. Analytics has successfully transitioned from the realm of “IT only” to become a burgeoning industry that has carved a deep and influential niche. With the Internet’s evolution to Web 2.0 and beyond, businesses must keep up or die. Web Analytics provides businesses with the powerful tools needed to thrive and stay competitive in such a fast moving environment.


    Presenter: Stephen Oachs, founder and Chief Technology Officer of VisiStat, Inc.


    Stephen W. Oachs is the founder and Chief Technology Officer of VisiStat, Inc., a next generation Web analytics firm in San Jose, CA, specializing in real-time, on-demand information critical to the success of online businesses. Prior to VisiStat, Stephen co-founded Pixelmation Internet Technologies, a digital media firm based in the Silicon Valley, specializing in advanced Web-based application development.

    Before Pixelmation, Stephen served as Director of Research & Development for Think Technology, a pioneer in online commerce. He is author of three Internet Technology Patents related to information management; two for information retrieval based on HTTP/1.1 domain label structures, one for a system for parsing compound values to increase relevancy and provide flexibility to Boolean queries. He is also a published technical writer of Internet-related topics such as content design, hosting, Web analytics, e-commerce management, and various marketing concepts. Stephen collaborated on the book, "Web Design Index," an Agile Rabbit Edition released in the fall of 2000 by The Pepin Press.


    Event Logistics


    Cubberley Community Center

    4000 Middlefield Road, Room H-1

    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments (please arrive before 7:00 p.m.)

    7:00 - 8:30 p.m. Presentation and Discussion



    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

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