Business Books that Matter Series- The Art of War



  • Pre-registration is now unavailable.
    Please register at the door.

    Join SDForum & White & Lee LLP for a fun new series.

    Like your own personal search engine, we have surfed the web, interviewed executives and pored through books to find just the books you need -- the ones that provide the most useful ideas and insights about the world of business today, from texts written 2,000 years ago to recent tell-all tales of success. We also made a point of straying from the usual MBA curriculum, in part because it is more fun that way, but also because fiction, sci-fi, philosophy, and science provide relevant business insights that you simply might otherwise overlook.

    Yes, some of our choices contradict each other, but that is in keeping with the spirit of trial and error that has launched a lot of successful businesses. We'll discuss, debate, tear down and build up the best ideas...and the get to the core of what drives business success or failure. Our titles are irreverent, fun, insightful and outrageous....and our meetings will be as well! You won't want to miss out on this...its high-level business thinking at its best, something we in the Valley have always been good at!!

    Event Co-Host

    Program Overview

    This month's book:
    The Art of War

    This program will feature industry insiders, CEOs, CTOs, serial entrepreneurs, journalists, and academics, who will lead a thought-provoking discussion on this months featured book. The expert panel will address critical every day business issues in an open dialogue. Come join us in San Jose to mingle with the thought leaders of tomorrow and to enjoy a few hours of business management brainstorming!


    11:30am - 12:00pm Registration
    12:00pm - 12:30pm Cliff Notes
    *Similar to the study notes themselves, this brief introduction will provide insights and review key points in the book. The author or a recognized industry leader will lead the overview. This will set the framework for the discussion to follow.
    12:30pm - 1:15 Expert Panel
    *The Expert Panel will be an open discussion amongst peers across academia and the technology industry who have taught similar and opposing models for business growth and success. The panel will address each of the critical elements identified, and address them with perspective to every day business. This is a tour through the process of growing a company through the eyes of industry leaders. Panelists include CEO’s, CTO’s, serial entrepreneurs, journalists, and academics.
    1:15pm - 1:30pm Break
    1:30pm - 2:00pm Expert Panel (continued)


    Mark White, (bio) Founding Partner, White and Lee LLP


    J. Peter Herz, (bio), Chairman of the Board IPextreme
    Bruce Lichorowic, (bio), President & Chief Executive Officer Intalio
    Dave McClure, (bio), Director of Marketing Simply Hired

    Speaker Bios


    J. Peter Herz

    J. Peter Herz was appointed to the IPextreme board in March 2004. Mr. Herz's career spans 20 years primarily in the Storage, EDA and semiconductor industries. Mr. Herz served in several positions including founding CEO at storage provider 3ware, Inc. (acquired by AMCC in April 2004). Prior to 3ware, Mr. Herz served in many EDA companies including HHB Systems (acquired by Racal Redac) followed by senior roles at Compiled Designs (acquired by Synopsys), Synopsys and Siemens Semiconductor (now Infineon). Mr. Herz holds a B.S. in Electrical Engineering and Mathematics from Carnegie Mellon University.


    Bruce Lichorowic

    Bruce has a 25 years track record of leading high-tech companies to profitability, market growth and acquisition. Bruce has personally raised over $100M in venture capital. His expertise spans across the telecommunications, network infrastructure and enterprise software industries. Some of his most notable companies are: Dynaptic Corporation (acquired by eBay), Raylan Corporation (acquired by AMP/Tyco), Best Internet (acquired by Verio/Earthlink) and Placeware (acquired by Microsoft). He also held upper management positions with, Xidex Corporation, Control Data Corporation and was a Brand Manager at Procter and Gamble. Bruce holds an MBA from University of Minnesota and a BS degree from University of Dayton.


    Dave McClure

    Dave McClure has worked in the high-tech industry in Northern California for over fifteen years.

    Dave became an entrepreneur in 1994 when he started Aslan Computing, an Internet and eCommerce consulting firm. The company grew rapidly and was eventually acquired in 1998 by Servinet Consulting Group. Dave ran Servinet's Internet Business Unit thru 1999, and after a subsequent acquisition of Servinet by Panurgy, he left to pursue further entrepreneurial interests.

    From 1999 to 2001, Dave worked with several startup companies as both an advisor and full-time employee to help develop and bring to market a variety of Internet and eCommerce business services. Dave continues to be an active advisor & angel investor in several new startups including including Feedster, HealthUnity and WellFund.

    From 2001 to 2004, Dave worked at PayPal (acquired by eBay in 2002) as Director of Marketing & Director of the PayPal Developer Network, the technical marketing & education program he started / managed for PayPal.

    In January 2005, Dave became Director of Marketing for, a "vertical search" startup which runs the world's largest search engine for jobs, currently over 3.5M listings and counting. SimplyHired was named by Time Magazine as one the Top 50 Coolest Websites for 2005.

    For more on Dave's philosophy & eccentricity, check out Master of 500 Hats, Dave's personal blog.


    Mark Cameron White

    Mark Cameron White is the Co-Founder and Partner of White & Lee LLP, a premier boutique corporate law firm with offices in Menlo Park, California and Portland, Oregon. Mark advises companies and venture capital funds on all matters relating to the formation, financing, growth and liquidity of technology-based enterprises. He has worked with recognized companies and venture funds such as HotMail, Classmates Online, and New Enterprise Associates. Prior to founding White & Lee, Mark was an attorney at Cooley Godward and Fenwick & West and was the Managing Director of the International Trade division of the Harper Group, a Fortune 500 company. Mark graduated Phi Beta Kappa from Rutgers University and received an MBA from Harvard Graduate School of Business and a JD from Boalt Hall, University of California at Berkeley.

    Event Logistics


    111 West Saint John , Suite 200
    San Jose, CA 95113
    Phone: 408-494-8378



    Price*(Refreshments & Chips included; NOT lunch, please bring your own!)
    $15 SDForum
    $30 Non-members
    *at the door add $10 to member and non-member prices

    Pre-registration is now unavailable.
    Please register at the door.