BI SIG: Information Integration at the Right Time






    Don Tirsell, Director, Product Marketing Informatica

    Download Mr. Tirsell's presentation as a PDF.


    Presentation Overview


    Information Integration at the Right Time

    Organizations today demand immediate access to accurate information for quick decision making and high-speed operations. At the same time, the volume of data is exploding and encompasses an ever-widening range of information systems and data formats. This demand, coupled with increasing system complexities, is stretching the capacity of IT resources and infrastructures to keep pace. To leverage the full value of their information, organizations must be able to easily access and deliver data in "right time," and integrate that data from a wide variety of transactional applications running on a myriad of systems including the mainframe, legacy mid-range and relational platforms. This interactive session will compare and contrast previous approaches to data access and change data capture and introduce a new, patented approach in use by many successful enterprises for significant business benefit. Specific examples of successful implementation will be reviewed.


    About the Presenter

    Don Tirsell

    Don Tirsell is Director, Product Marketing at Informatica and is the driving force behind PowerExchange, Informatica's product line that delivers on-demand access to changed or bulk data--in real time or batch--residing in a range of complex source systems. Don directs Informatica's PowerExchange marketing and go-to-market strategy for this new strategic offering. Don returned to Informatica in early 2004. In his first tour from '96-00, Don performed various product management and marketing roles in establishing Informatica the market leader for Data Integration software. Before rejoining Informatica, he served as senior director of product management at Intraspect Software. While at Intraspect, Don drove solutions development and product strategy for the core collaboration and knowledge management offerings. Prior to his tenure at Intraspect,Don served as director of products for Kana Software, charged with leading the core communications product line. Don Tirsell has more than 18 years of experience in strategy, product marketing and management, product development, business development and vertical industry business solutions. He holds a bachelor's degree in computer science and mathematics from California State University Hayward.


    Event Logistics


    Cubberley Community Center

    4000 Middlefield Road, Room H-1

    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments (please arrive before 7:00 p.m.)

    7:00 - 8:30 p.m. Presentation and Discussion



    $15 at the door for non-SDForum members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required

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