BI SIG: Data Movement Through the Enterprise



  • the age of "Smart Machines".


    Larry Scroggins, SVP Business Development - Sagent Technology


    Presentation Overview

    Data Movement Through the Enterprise in the Age of Smart Machines

    Large enterprises today operate in the "age of smart machines" to adapt a phrase originally coined by Shoshana Zuboff. These smart machines often feed data to one another. A current example is capturing the new customer records created in a resource planning system such as SAP and automatically copying the relevant pieces to a customer relationship system such as Siebel. Software industry analysts place this type of data movement in the category of Enterprise Application Integration (EAI).

    These smart machines also need to communicate with the ultimate smart machine--the human being. The now classic way of doing this is to extract data from the operational systems, transform it for human consumption, and load it into special repositories such as data warehouses or data marts. The industry analysts classify this kind of data movement as Extraction Transformation and Loading (ETL). Since this concept was introduced in the mid 1980's, there has been roughly twenty years for enterprises to produce a bewildering proliferation of marts, warehouses and the like. While the technical structure of these marts are similar, it is hard to reconcile the data from one mart to another. That is because each mart uses a different coding scheme for sales territories or customer numbering or product codes. Dealing with this problem in a plain and simple way gives rise to an emerging category of data movement software that the analysts call Enterprise Information Integration (EII).

    This presentation will address the coming convergence of the EAI, ETL, and EII markets and what it means for businesses in the age of smart machines.


    About the Presenter

    Larry Scroggins

    Larry Scroggins is Senior Vice President of Business Development at Sagent Technology, a software vendor in the ETL and EII markets. He has been active in the computer business since 1970. He came to the business intelligence field in 1985 when he joined Metaphor Computer Systems. Prior to Sagent, Mr. Scroggins worked for Acta Technology, where he was the vice president of channel partners. He has also held executive positions at Cogit Corp., DecisionPoint, Data-Cache, and Teradata/NCR.


    Event Logistics


    Lucie Stern Center
    Community Room
    1305 Middlefield Rd.
    Palo Alto, CA


    6:30-7:00pm registration/networking/refreshments (please arrive before 7:00 PM)
    7:00-8:30pm presentation and discussion


    $15 for non-SDForum Members
    No charge for SDForum members and students with ID
    No registration required

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