Marketing & Social Media SIG: Global Social Media Meets Local ROI



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    Learn the secrets to the strategic thinking and tactics driving social success across the world.
    New Location - Citrix Startup Accelerator.

    Social media and ALL digital marketing have become forever linked.

    Whether it’s the explosive growth of Mobile in APAC or social media success stories in the US, all companies that embrace the trends and boldly execute are seeing tremendous ROI…and I’ll show you why and how.

    This session will take both a high-level look at the global research for APAC, EMEA and the US, as well as at the local playing field. It will provide an in-depth look into the tactics of social media across all marketing channels to drive awareness through Facebook, visual story telling, content creation, video and useful KPIs.

    Key takeaways:

    • Pinterest and Instragram for GREAT visual story telling
    • Research and case study examples from SAP, Cisco, AT&T,CocaCola, Citi, HuffingtonPost, Intel
    • Facebook amplification tactics driving increase in sales of over 200% for brands like Starbucks, Target and Amazon
    • Top trends and tips from the experts on the forefront of SoLoMo (Social Local and Mobile)
    • How to build an engagement strategy around your social actions and engaging video content
    • Ways to plan your social media marketing strategy and measure success through multi-channel attribution models
    • How to align your social strategy across diverging departmental goals


    About the Speaker:

    Aaron P. Kahlow, CEO & Founder, Online Marketing Institute

    @AaronKahlow. is one of the most recognized thought-leaders in the Digital Marketing and Social Media space. Having founded, funded and built three digital marketing companies as well as given 100s of marquee keynote speeches around the globe, Kahlow has a significant impact on the industry.

    Kahlow built Business Online from 3 guys and a brother in a dentist office into the BtoB Digital Agency of the Year, then founded and sold the industries premier digital marketing event, the Online Marketing Summit to UBM, and is now on his 3rd successful start up, the Online Marketing Institute.

    He is a recognized author and columnist (ClickZ, NYTimes) and was named Metropolitan Magazine's “Top 40 Entrepreneurs under the Age of 40”. Facebook & LinkedIn are his preferred places to connect.

    Info on parking is here:


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking