Procopio and SVForum Present: Building and Scaling the Minimum Viable Start-up



  • Procopio and SVForum Present: The Minimum Viable Start-up|  7:30 am - 5:30 pm

    This full-day workshop is an intensive, immersive, and experiential event. Using examples drawn from their own experience at developing start-ups, Roger Rappoport, Partner, Procopio, Cory, Hargreaves & Savitch LLP; Brant Cooper, Author of The Lean Entrepreneur; Johnny Chan, eBoost Consulting; and Efrat Kasznik, Foresight Valuation Group & Stanford GSB Lecturer will simplify the complexity of taking an idea, developing a product, and building a successful start-up. At the end of the workshop, you will have new insight into how to set a start-up on a path for success. Rather than abstract principles, you will have a significantly greater understanding of what you may not already know, and the practical tools to help make well informed decisions in real-time, regarding those issues of greatest importance to start-up entrepreneurs. You will not only be able to proactively identify where potential obstacles may present themselves along the path to start-up success, but will also have the tools to navigate the course, and ultimately win the race.


    Use code "SVFJUNE" for 50% off discount.  (Note: Discount valid through June 16, 2013)


    Getting to an MVP from an idea, launch and scale - Brant & Johnny will provide the practical tools to enable you to:

    Generate and Validate Your Business Model Hypothesis

    • Segment your market
    • Discover what a "value stream" is, why it's important, and how to develop yours
    • Test your business model using Lean Start-up principles

    Execute an Effective Launch of Your MVP, Validate Your Business Model & Prepare for Scale

    • Launch your MVP, test and Identify critical success factors
    • Get traction with a shoestring budget

    Scale Your Business Model

    • Assess which levers of scale you should pull
    • Determine the proper customer acquisition channels
    • Model what scale looks like with the proper levers and customer acquisition channels at play

    Avoiding common, costly mistakes made by entrepreneurs - Roger will provide the tools to enable you to:

    Deal with Common Startup Issues:

    • Understand and resolve general issues, including choices in entity selection, establishing an appropriate capitalization table, including how much stock to set aside for employees, consultants, board and advisory board members and the perils of Section 409A
    • Understand and resolve Founders’ issues, including amount and allocation of founders’ stock (including Series FF Preferred Stock), vesting, assignment of intellectual property, employment/consulting arrangements and more

    Develop and Execute the Right Funding Strategy:

    • Take the time to fully develop an appropriate funding strategy early on, so that the right amounts are raised, at the appropriate stage of development and traction
    • Understand the differences between seed, angel and venture capital funding, and the appropriate funding instruments for each round, including the pros and cons of selling equity, convertible debt, and venture debt
    • Select and gain access to the right funding partner
    • Do the right things to increase the pre-money value of the company, which will often result in greater upside for the Founders on exit.

    How to Build a Sound Financial Model for Investors & Determining Pre-Money Valuations for Fundraising - Based upon her experiences as a start-up CFO, valuation expert and financial adviser, Efrat Kasznik will provide participants the tools to:

    • Build a robust business model on based upon realistic and believable assumptions
    • Understand the most common revenue models and cost structures associated with the formation of a new and emerging venture
    • Understand best practices for structuring a reliable and realistic financial model over a 3-5 year period for business plans and investor fundraising
    • Understand the principles of business valuations for fundraising, and how to prepare a solid financial pitch to investors.

    Who should attend:

    • Founders, CEOs, and managers who have a great idea, or who are already involved with, or looking to start, a company.

    What you will receive:

    • Light breakfast and lunch
    • A copy of The Lean Entrepreneur (retail $25)
    • The Entrepreneur's Guide to Customer Development eBook
    • Substantial handout materials from Roger, Johnny and Efrat


    • $170


    • 7:30 – 8:00: Breakfast, Registration, and Networking
    • 8:00 – 9:15: Avoiding Common Mistakes
    • 9:15 – 9:30: Break
    • 9:30 – 11:45: Generating and Validating your Business Model Hypothesis
    • 11:45 – 12:15: Lunch
    • 12:15 – 2:15: Effectively Launching your MVP, Validation, Testing, and Scale
    • 2:15 – 2:30: Break
    • 2:30 – 4:00: Developing an Appropriate Funding Strategy to Launch an MVP and Scale
    • 4:00 – 4:15: Break
    • 4:15 – 5:30: Building a Sound Financial Model for Investors; Determining Pre-Money Valuations for Fundraising
    • 5:30 – 6:30: Networking with Presenters on Hand for Q&A

    Click here to register and for more information: (

    Use code "SVFJUNE" for 50% off discount.  (Note: Discount valid through June 10, 2013)