Marketing & Social Media SIG: Playing the Influence Game – Powerful Tools to Win the Hearts and Minds of Your Customers



  • Playing the Influence Game – Powerful Tools to Win the Hearts and Minds of Your Customers

    Marketing is all about influence.  Influencing the behavior of your customers to buy your solutions.  Do you have the right tools to win the game?

    Join Niki Hall, Polycom VP of Corporate Marketing, where we’ll discuss a new way of thinking.  No longer influence the influencers, but how to engage the influencers to build advocacy and best practices to amplify your message to win in the market.  You’ll leave the session armed with tips to help:

    • Identify key influencers
    • Engage to build advocacy
    • Leverage influencers to win

    (SVForum Members: Login first, then register.)


    About the Speaker:

    Niki Hall, Vice President Corporate Marketing, Polycom, Inc.

    Niki Hall joined Polycom in March 2012 as Vice President Analyst Relations and Market Intelligence.  She created an industry recognized function, focusing on innovative programs of reciprocal education and influence, resulting in key insight to shape company strategy.  She recently expanded her role to include Corporate Marketing, where she is now responsible for the overall brand, web and content strategy, creative services, communities and corporate events.

    Prior to Polycom, she spent over a decade at Cisco Systems in numerous marketing leadership functions across services marketing, corporate marketing and corporate communications. Prior to hi-tech, her career began in automotive marketing, representing global brands Porsche and BMW.   Hall holds a bachelor's degree in communications from the CSU East Bay, is married with two children and is based out of the Polycom’s headquarters in San Jose, CA.


    Thanks to our sponsor Nixon Peabody & Accenture for their generous support.

    REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join now.

    $20 at the door for non-SVForum members
    No charge for SVForum members


    6:30 - 7:00 p.m. Registration / Networking
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking