Silicon Vikings: Transforming Marketing for Growth in Changing Markets
Transforming Marketing for Growth in Changing Markets
The buying process has changed. It has become self-initiated and it starts online. There is no geographic, platform or organizational boundaries to today’s buying process. With an increasing tendency and capacity to research purchasing decisions online, long before customers engage with sales or partners, the pressure for B2B marketers is on.
To adapt to this changing landscape, Cisco’s marketing needed to shift to become a customer led, demand generating engine delivering predictable revenue. It didn't happen overnight. Cisco’s vision spans the last 3 years where there has been a steady focus on building accountability for marketing, bringing key organizations together, automating and scaling marketing process, utilizing scoring methodologies for predictive analytics and a continued passion for introducing innovation and contemporary marketing techniques.
Cisco’s demand generation organization is now on a journey to deliver $6B in sales qualified opportunities in support of Cisco’s $12B Commercial business.
Join us to learn how marketing can be a driver of top line growth in a sophisticated partner-led go-to-market model, and how marketing transformed in one of the world’s largest technology companies, Cisco Systems.
Speakers from Cisco Systems, Inc.:
Chad Reese, Director, Partner Demand Generation, Global Demand Center
Rune Olslund, Director, Demand Generation
Svein Olslund, Director, Revenue Management, Global Demand Center
Silicon Vikings Members: Free
General Public: $20