Marketing SIG: Right Experience, Right Results: Improve Profits, Engagement with Mobile & Big Data
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Right Experience, Right Results
Improving Profits, Margin and Engagement with Mobile and Big Data
In the past, the technologies to deliver personalized and contextual services were either unavailable or unaffordable. Personalization was also a concept that was reserved solely for the consumer market. The next wave of computing, based on mobile, big data and analytics, provides the foundation for businesses to create adaptive, personalized applications and services that get smarter over time.
Today’s consumer and enterprise products and services must adapt to support the burgeoning demand for always connected, accurate and real-time information. These smarter services, which Lopez Research defines as Right-time Experiences, will deliver the right information or service at the point of need to a company's customers and to its employees. Right-time experiences will be achieved by using big data and analytics to turn context from mobile, social and other sources into insight that delivers better information and richer experiences.
About the Speaker:
Maribel Lopez, Principal Analyst & Founder, Lopez Research LLC
Maribel Lopez offers deep industry knowledge and expertise to provide research, analysis and strategic insight to the communications industry. Over the past two decades, she has observed, commented on and engaged in the massive shifts in communications technologies. She has worked directly with the service provider community as well as with equipment, device and software vendors. Maribel’s perceptions are gained through direct industry involvement and interaction where she has an opportunity to listen and speak to the customers that are the ultimate beneficiaries of her clients’ technologies.
Often-quoted for her industry insight, Maribel is a sought-after mobile technology conference speaker and facilitator. Since founding Lopez Research, Maribel Lopez has been called upon to provide strategic analysis of global markets, undertaken message testing, analyzed product positioning, and helped companies to understand where they play in new markets. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group. In this position at Forrester Research, Maribel provided analysis on multiple topics including network and service strategies, enterprise communications and consumer markets for voice, video and data. She also worked as an analyst for International Data Corporation, and gained practical marketing and operations experience while at Motorola and Shiva Corp.
Thanks to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture as the food sponsor.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking