SVForum Main Event - Creating a Killer Product- Do you want to be Steve Blank or Steve Jobs?




    Updates from the Event

    SVForum Creating Killer Products, DJ Cline,
    The profile of an investable startup company, Michal Lenchner, Examiner



    SVForum Main Event
    at Cooley LLP
    Creating a Killer Product Do you want to be Steve Blank or Steve Jobs?

    Wednesday, April 11th, 2012

    Online Registration is now CLOSED. WALK INS WELCOME!

    While Steve Blank’s Customer Development Process has become the product development mantra for many fast growth startups, Apple, now the highest value business in the world – and it’s difficult to argue with something as compelling as that! - took a completely different approach, as exemplified by this characteristically pointed statement from Guy Kawasaki “Steve Job’s idea of a customer focus group was his left brain talking to his right brain”

    So what’s an aspiring entrepreneur to do? Should you pursue a user-centric design paradigm -- setting priorities based on rigorous tests and listening exercises that determine what users want -- or should you cleave to a more visionary approach akin to Steve Jobs, who famously said: "It is hard to design by focus groups because most of the time people don't know what they want until you show it to them.

    Come hear a lively & informative discussion from our experienced & opinionated panel as they explore this topic in detail.



    6:00 pm - 7:00 pm    Networking and hors d’oeuvres

    7:00 pm - 8:15 pm    Panel discussion and Q&A

    8:15 pm - 8:30 pm    Additional networking