Venture Startup & Financing SIG: Negotiating with Venture Capitalists: a Primer for Entrepreneurs



  • On November 11th, SVForum’s Venture Finance and Startup SIG will host an interactive panel discussion about what really goes on between a VC and a company before, during and after the financing negotiations.  The panelists will share negotiating tactics, discuss their experiences, and provide insight into the process of closing a venture capital financing.  Our speakers will include a venture capitalist, the CEO of the company that received the venture capital investment, and an experienced lawyer who will provide the contractual and legal perspective on this process.   Learn what to do and what to avoid during the negotiation process; find out what is really negotiable and when the VC will hold firm.  Join us for a great evening of questions, answers, new insights, and perhaps a few surprises.

    David Greenbaum, Co-Founder & CEO

    David had been following a pretty conventional career path for a Westchester, NY native. He attended Brown University, worked at Goldman Sachs, went to Yale School of Management, worked at a small venture capital firm and then settled into a job doing corporate strategy at an IAC company. But, the whole time he was looking for the right opportunity to found a startup. The key catalyst for David's aspiration was teaming up with Rob Lenderman, who has a rare combination of technology expertise and marketing savvy. BoostCTR combines David's interests in applied psychology and crowdsourcing. When not working on BoostCTR, David loves playing basketball, trekking through the mountains, and buildin' stuff.


    Richard Mordini of Javelin Venture Partners
    Previously, Richard worked for KPMG LLP as a Senior Associate in the Economic & Valuation Services Group, where he specialized in valuing private companies, illiquid equities, and intangible assets, as well as consulted on accounting and taxation implications of mergers and acquisitions activity. Clients included Delphi Automotive, Navteq, Netjets, The Principal Group, Washington Mutual, and many others. Before that he was in the Financial Services Audit group, where he worked with several multi-billion dollar global insurance companies in financial audits and Sarbanes-Oxley internal control compliance. Richard is active in early stage start-up support organizations and serves as an advisor to Modify Watches, Brightgauge, and Half Full Brewery. He is an avid fan of Lifehacker (and occasional contributor), college football, and “punching the numbers”.

    Richard graduated magna cum laude from the University of Notre Dame, majoring in both Accountancy and Mathematics and received the Accountancy Excellence Scholarship Award. He holds an M.B.A. from the Haas School of Business at the University of California, Berkeley, where he chaired the annual Business Plan Competition, was Editor-in-Chief of the student newspaper, was a graduate student instructor in Accounting, and received the Gloria W. Appel Award for Outstanding Leadership in Entrepreneurship. Richard holds a CPA certificate from Illinois. At Javelin, he has worked on over 30 early stage investments and is actively involved with or led investments in 3Scale, BoostCTR, Netpulse, RxVantage, and SmartAsset.

    Allison Leopold Tilley, Partner Pillsbury Law
    Ms. Leopold Tilley focuses on the representation of technology companies in securities and venture capital transactions, including general corporate representation, mergers and acquisitions, private placements, public offerings, venture funds and joint ventures. She has significant experience representing entrepreneurs and venture capitalists as well as acquirers and target companies. Ms. Leopold Tilley is on the Managing Board of the Firm and is co-leader of the Southeast Asia team.

    Ms. Leopold Tilley has represented a wide variety of companies ranging from start-ups and emerging growth companies to Fortune 500 companies, private equity firms, venture capital firms and other clients. Her securities and general corporate representation includes work with a number of public and private companies including: WebEx, Inc., Atheros Communications, Ikanos, SiRF Technology, SYNNEX Corporation, Inphi, Apigee, Xambala, and Empowered Careers. Ms. Leopold Tilley's venture fund representation includes work with a number of VC funds, including: Walden International, The Mayfield Fund, Accel Partners, Foundation Capital, NewPath Ventures, and Granite Global Ventures.

    Ms. Leopold Tilley is a member of the Board of Directors of the Ronald McDonald House at Stanford, the Board of Directors of Watermark, the Board of Directors of the Global Women's Leadership Network and also a member of the Advisory Board of Women in Law Empowerment Forum. Ms. Leopold Tilley is a frequent speaker at events for the Stanford Graduate School of Business, UC Berkeley Haas School of Business, UC Davis School of Business and SVForum.

    Jonathan Baer, Managing Partner Threshold Ventures and Co-chair SVForum Startup and Venture Finance SIG

    Jonathan Baer, Managing Partner of Threshold Ventures is a recovering venture capitalist who has worked with early stage companies for more than 3 decades. He was also the founder and CEO of two venture backed companies, one a spin out from SRI International. Jon now spends his time teaching, mentoring and advising early stage companies around the world. In the past two years he has worked with companies from Silicon Valley, S. Korea, Singapore, Brazil, Colombia, Czech Republic, Estonia, Northern Ireland, Venezuela, Mexico, Denmark, Australia, Tunisia, Norway, and elsewhere. He believes that startups require tough love and need to focus on money, metrics and milestones. He thinks that powerpoint can be your best friend or worst enemy when telling a story. He teaches CEO’s to say less (yes, because less is more).



    6:30 - 7:00 pm  Registration and Networking

    7:00 - 8:30 pm Presentation