Tech Women: Leveraging Social Networking to Advance Your Career



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    We are constantly being told that we must use social media to advance ourselves. But how should we use it to be most effective?

    • Does the Pareto principle apply?
    • When should we use social media & when is the phone or a cup of coffee the better choice? 
    • How to make connections before we need them?
    • Can poor use of social media be a waste of time or even damaging?
    • How do we avoid social networking errors that might set us back?

    Please join us to hear answers to these questions and more from our diverse panel of experts.



    LaSandra Brill  Sr. Mgr., Global Social Media Marketing  Cisco Systems

    LaSandra Brill is a change agent, social media enthusiast and marketing visionary who was named ‘2012: 25 Women Who Rock Social Media’ by Top Rank Marketing Blog. As Senior Manager of Global Social Media Marketing, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of innovative digital, mobile and social media techniques. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history and for driving social innovation across Cisco.

    Marilyn Lin Director, Product Intelligence & Enablement,

    Marilyn Lin, a 5-year veteran at, was provided with the opportunity to tap into the social media world and witness the power of crowdsourcing from the driver’s seat when she was handed the reins to revamp the site and program for the IdeaExchange (an online community for users to share product feature ideas) in 2008.  Marilyn is no stranger to using Social Media to promote her work and professional brand.  She currently heads up the new Product Intelligence & Enablement function, where leveraging collaboration tools is key for managing strategic initiatives cross-functionally & cross-organizationally.  Marilyn is a co-founder and active board member of the Salesforce Women’s Network, and was recognized by the company as “Woman of the Month” in Nov 2012.  Marilyn has a B.S. in Business Administration (MIS & Entrepreneurship) from the University of Southern California.  She is PMP, CISA (non-practicing) and Pragmatic Marketing certified.

    Erica Lockheimer  Sr. Engineering Manager, LinkedIn

    Erica Lockheimer is currently working at LinkedIn as a Senior Engineering Manager, leading the Growth Team, focused on expanding LinkedIn’s member network. In addition to growing LinkedIn’s network, she is also passionate about building a great team culture and spreading that culture to teams across the company. She believes in working hard and having fun!  Prior to LinkedIn, she worked at Good Technology as Director of Server Engineering to securely manage and synchronize email and PIM data between Exchange and mobile devices. Erica is a San Francisco Bay Area native and is a graduate from San Jose State University with a B.S. in Computer Engineering. She is married and has two children that keep her busy.

    Jana Messerschmidt VP of Business Development & Platform Relations, Twitter

    Jana is responsible for Partnerships at Twitter, including Business Development, Platform Relations, Platform Operations, Partner Engineering and Strategy. Prior to joining Twitter in 2010, Jana was Director, Business Development at Netflix, where she focused on mobile and consumer electronics partnerships. Earlier in her career, she has worked at DivX and AT&T.  Jana earned a B.S. in Computer Engineering from the University of Illinois at Urbana-Champaign. She is @janamal on Twitter.


    Janet Fouts

    Janet Fouts is a social business strategist, author, speaker and entrepreneur. Her books "Social Media Success!#SOCIALMEDIA PR tweet Google+ for Businesss tweet and "#SOCIALMEDIA NONPROFIT tweet" draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice Janet is founder and CEO at Tatu Digital Media, a San Jose digital marketing agency.



    6:00 - 6:45 p.m Registration & Networking

    6:45 - 8:30 p.m. Panel discussion