Marketing and Social Media SIG: Measuring Success and Engagement on YouTube
Measuring Success and Engagement on YouTube
Using the world's second largest search engine to your advantage
- Why views no longer equal success on YouTube
- The meaningful measurements for success on YouTube and how to find them
- How to structure your content for YouTube engagement
About the Speaker:
Matt Ballek, Director of Strategic Distribution Services, Magnet Media Inc.
Matt drives video engagement for Magnet Media clients through strategic distribution and YouTube optimization services.
He is a pioneer in understanding how video changes search engine optimization and is a recognized expert and evangelist in video SEO.
Follow him @vidiSEO
We thank this month's special sponsor Magnet Media.
Thanks also to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host and to Accenture.
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6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking