Marketing & Social Media

Marketing & Social Media

The Marketing & Social Media SIG meets the 2nd Monday each month. It provides practical tips & techniques for entrepreneurs to identify & anticipate opportunities, engage customers, and profitably satisfy their needs

"Because...

Upcoming Event09/08/2014, 06:30PM - 09:00PM, Sunnyvale, CA

Description

The Marketing & Social Media SIG meets the 2nd Monday each month. It provides practical tips & techniques for entrepreneurs to identify & anticipate opportunities, engage customers, and profitably satisfy their needs

"Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.

Marketing is the distinguishing, unique function of the business." Peter Drucker in "Management: Task, Responsibilities, Practices".

The SIG provides practical tips and techniques for entrepreneurs with new, innovative ideas to identify and anticipate market opportunities, engage with potential customers, and profitably satisfy their needs.

If you'd like to familiarize yourself more closely with our upcoming events or read about what we've been doing, check out our blog: http://marketingsig.blogspot.com/.

Interested in speaking at one of our events? Contact us via Twitter: @SVForumMktgSIG

SIG Blog

By Mark Helfen

The world is filled with content. In fact, it’s overfilled, overflowing. Despite this, content is still king.

By Mark Helfen

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What if you could engage with well-known and influential “thought leaders,” and in the process both develop a relationship and increase the credibility of your content production efforts. David Spark has a way. By pulling a “PR-180,” you can engage influencers, establish a relationship, and increase the reach and influence of your blog.

By Mark Helfen

All the cute videos of puppies and babies are still on YouTube. Lady Gaga is still there too - in fact YouTube now is included in the Billboard top 100 music tracks. Hundreds of hours of video get uploaded every minute according to Google statistics, a mix of the weird, the personal, and the important.

By Mark Helfen

By itself, mobile technology isn’t all that interesting.

But take data from applications, big data analytics, IT, the cloud, and social networks, and cross all the silo boundaries. Then mix with the unique capabilities of mobile devices - geographic knowledge and “at hand” immediacy – and you can delight customers and give employees the tools of efficiency.

In other words, you can create a right time experience.

By Mark Helfen
Your relationship with your customers may be the one competitive advantage that can’t be copied.

Or so says Linda Sharp, CEO of Religence, a “customer-focused performance management consulting firm specializing in Customer Relationship Intelligence” according to the company web site.